I've read this post and the others in the arc several times now (I rarely read things once and usually over several months or even years. Each time I'm reading something new because I've changed so my responses to what I'm reading have changed. It's what's happened in the silences, if you will, that tell me what what I'm reading means to me) and believe I might have something to share about it.
The premise is that site visitors should be given a chance to opt-out of advertising they find offensive via a button. My online response is:
"This is an interesting methodology for opting out and I would be curious to learn how implementation would integrate with Creative's efforts. I do agree with Dave Morgan that things could blow up. The increasing sophistication of users and the increasing felicity of mobspots (smart mobs for the web) is, I think, contributing to the increasing need for companies to proactively address consumer fears before consumers craft their own methods for addressing their fears."
I would add to the above that even opting out of some ad is a data point worth harvesting. The kindness being offered -- an opt-out option for offensive material -- is a worthy idea and let no one thing altruism is its intent. Even if not originally fashioned as such, anything and everything done online is analysed and, much like my reading habits, analyzed again and again and again.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Blog posts on Online Privacy
» Responding to BT and Privacy, Part 2 from BizMediaScience
Privacy as a Data Point, Part 2 [Read More]
Tracked on: March 10, 2007 12:17 PM | Permalink to Trackback