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Mar 5
President Bush's Speeches as Examples of Anthropologic Communications, part 15
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This post 15 in the President Bush's Speeches as Examples of Anthropologic Communications and there's only one more to go after this one (aren't you glad you're hanging in there?). This post shares and analyzes the speechwriter's ability to communicate "You're good people", the second of a three message group which started with "We're good people". As offered in the "We're good people" post, if you and I can trust each other and you and I agree on what's important and you and I have helped each other, then you must acknowledge that I am a good person (in the plural "We are good people"). Miss any of those three and there's no guarantee your definition of me will be as a "good" person.

Now that you've acknowledged my inherent goodness, I must return the favor for communications to continue.

Parts 1 through 3 in this arc answered "Why do this exercise?" Parts 4 through 7 discussed "Why those messages?" Part 8 shared the results and analysis of the first anthropologic communication, "We trust you". Part 9 shared the same for "You can trust us", part 10 shared the results and analysis of "This is important", part 11 covered "This is important to you", part 12 explained "We can help" and part 13 answered "Who can you help?" with "We Can Help You". In part 14 you acknowledged that I'm a good person. Now I must reciprocate with "You're good people".

 

The "You're good people" results and analysis are:

  Message: You're good people
Inaugural Jan 20, 2001 25%
State of the Union Jan 29, 2002 46%
State of the Union Jan 28, 2003 53%
State of the Union Jan 20, 2004 51%
State of the Union Feb 2, 2005 53%
State of the Union Jan 31, 2006 58%
State of the Union Jan 23, 2007 55%

These values and the "We're good people" numbers are so closely aligned that we can state this is no cigar being a cigar and is non-consciously intended.

"Non-consciously intended"?

Yes, as in a Freudian slip -- revealing a belief that is intended to be a shared belief. Remember my writing about a search company's CTO who called our technology useless before he even saw it in action, then being impressed by its accuracy? That kind of thing.

The close values of the "We trust you", "We're good people" and "You're good people" messages indicates that the concepts of "trust" and "good" are linked at a deep level in the speechwriter's mind. The actual values indicate that these concepts are not as well defined as the concept of help is (for example) and are better defined than the concept of importance (again for example).

(more to follow)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:


(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)


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