Parts 1 through 3 in this arc answered "Why do this exercise?" Parts 4 through 7 discussed "Why those messages?" Part 8 shared the results and analysis of the first anthropologic communication, "We trust you". Part 9 shared the same for "You can trust us", part 10 shared the results and analysis of "This is important", part 11 covered "This is important to you", part 12 explained "We can help" and part 13 answered "Who can you help?" with "We Can Help You". Now, "We're good people".
The "We're good people" results and analysis are: These numbers are interesting, along with the next set ("You're good people") because their values -- consistently midrange to the values as a whole -- also closely mirror the "We trust you" messages values that started this set. Sometimes a cigar is just a cigar and sometimes a cigar is a demonstration of very "other". If this is a "cigar is a cigar" case, read no further. If this is "other", what can the other be? There are lots of reasons for these numbers being so close. The speechwriter might be non-consciously writing these messages based on the same thoughts or beliefs. Trust might equate to goodness in the speechwriter's mind at some level. These messages might have similar non-conscious levels of importance in the author's mind regardless of how and where they process the information. And sometimes a cigar is just a cigar. (more to follow) Please contact NextStage for information regarding presentations and trainings on this and other topics. Links for this post:
Message: We're good people Inaugural Jan 20, 2001 24% State of the Union Jan 29, 2002 44% State of the Union Jan 28, 2003 50% State of the Union Jan 20, 2004 50% State of the Union Feb 2, 2005 51% State of the Union Jan 31, 2006 58% State of the Union Jan 23, 2007 54%
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
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