These commentaries won't be a regular thing (at least not right now). NextStage does offer daily political analysis update via subscription. You can find a link to this complete paper at the bottom of this post. This is the last segment on this analysis. We'll be doing periodic updates as the new data is ready.
The Background Information
Starting in February of 2007 NextStage Evolution began monitoring the campaign web sites of Senators Clinton, McCain , Obama and Governor Romney. These candidates were chosen because they were creating the most buzz early in '07 and NextStage wanted to monitor how their campaign strategies would evolve over the coming months as their messages got out.
Each candidate's web site was analyzed using tools that NextStage has developed using its proprietary Evolution Technology™. The sites were evaluated on February 10th, March 6th and 22nd 2007. This analysis will continue and new data will be collected and the information updated accordingly. The sites were analyzed for their ability to communicate the following messages:
These messages are communicated non-consciously through the pictures used, text, font, web layout and a host of other things (for more information see NextStage's Trainings ). The results of the analysis indicate the specific audience that the material is best suited for. People make decisions differently and base their decisions on many factors. When material is analyzed the NSE tools determine which audience the material targets. The NSE tools also determine what percent of men and women the material targets.
Candidates and businesses should contact NextStage Evolution at 603 577 4575, info@nextstagevolution.com, to learn how we can help them achieve their campaign and business goals.
Next up, Who Knows?...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- BarackObama.com
- HillaryClinton.com
- JohnMcCain.com
- MittRomney.com
- NextStage's Daily Political Analysis (subscription service)
- Political Blog Posts
- Political Commentary from a New Media Perspective 26 Mar 07 (complete paper)
- Political Commentary from a New Media Perspective 26 Mar 07, Part 1
- Political Commentary from a New Media Perspective 26 Mar 07, Part 2
- Political Commentary from a New Media Perspective 26 Mar 07, Part 3
- Political Commentary from a New Media Perspective 26 Mar 07, Part 4
- Political Commentary from a New Media Perspective 26 Mar 07, Part 5
- Political Commentary from a New Media Perspective 26 Mar 07, Part 6
- Political Commentary from a New Media Perspective 26 Mar 07, Part 7
- Political Commentary from a New Media Perspective 26 Mar 07, Part 8
- NextStage on Politics
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