These commentaries won't be a regular thing (at least not right now). NextStage does offer daily political analysis update via subscription. You can find a link to this complete paper at the bottom of this post. Interesting details so far, things change so stay tuned.
Detail - JohnMcCain.com
John McCain's numbers changed the most of all of the other candidates that we monitored during this period and this is reflected in his web site which changed the most (as shown on the right). Since February 10th his web site underwent several changes. Once on February 16th with a redesign and the other time on February 27th where new online efforts were put in place. His site went through another change before the March 22nd analysis.
The second analysis of his web site occurred after he announced that he was a candidate on the David Letterman show. The third analysis was done after the site changed again.
He is the only candidate whose site clearly targets more men than women, 69% men to 31% women. This is true for all three analyses. Of all the candidates McCain's numbers changed the most. In most cases there was at least a four fold increase in the numbers from February to March 6th. The intensity of the messages dropped four fold after the latest redesign.
The site's target audience also changed during each analysis because of the frequent redesigns. This shifting and redesign may cause confusion in the visitors to his web site who are trying to learn about him and his platform.
The current site appeals most to people who know the senator. Senator McCain's picture is the web page with a few links on the page. Those who are not familiar with him and want quick information may not invest the time to go further than the home page to gather information. The Senator is "Branding" himself as his message. "Know my face and you know my message. You know what I stand for." The redesign of the web site does not get across any other messages strongly.
Next up, An Overview of the four candidates web sites...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- BarackObama.com
- HillaryClinton.com
- JohnMcCain.com
- MittRomney.com
- NextStage's Daily Political Analysis (subscription service)
- Political Blog Posts
- Political Commentary from a New Media Perspective 26 Mar 07 (complete paper)
- Political Commentary from a New Media Perspective 26 Mar 07, Part 1
- Political Commentary from a New Media Perspective 26 Mar 07, Part 2
- Political Commentary from a New Media Perspective 26 Mar 07, Part 3
- Political Commentary from a New Media Perspective 26 Mar 07, Part 4
- Political Commentary from a New Media Perspective 26 Mar 07, Part 5
- NextStage on Politics
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