These commentaries won't be a regular thing (at least not right now). Interested readers should either comment on this blog or email me directly if they want to know more about specific candidates' websites. NextStage does offer daily political analysis update via subscription. You can find a link to this complete paper at the bottom of this post.
Detail - HillaryClinton.com
Senator Clinton's web site is dynamic in nature: each time you return to the site a different picture is loaded. The material presented changes giving the visitor a different image of the senator. This dynamism in images can work for or against a candidate. Visitors who believe she takes no definite stance may be non-consciously reinforced that she vacillates. Visitors who believe she is knowledgeable on several issues may be non-consciously reinforced that she is capable on several fronts. This will be something to watch as the campaign continues and the public begins to make their feelings en mass known.
Senator Clinton's web site appeals to men and women fairly equally. This did not change during the three different analyses. Her numbers were very consistent overall during this period, meaning that the messages' intensities aren't changing. The people that the site is targeting were the same from February to March 6th. From March 6th to March 22nd the target audience shifted.
At first glance the web site does not appear to have changed enough to cause a shift in the target audience. This is an indication of how a slight shift in image or wording on the page can cause a shift in who that site appeals to.
The shift in target audience
- Was - people who are persuaded by experience
- Is - people who are more persuaded by what thy see
Next up, Details on MittRomney.com...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- BarackObama.com
- HillaryClinton.com
- JohnMcCain.com
- MittRomney.com
- NextStage's Daily Political Analysis (subscription service)
- Political Blog Posts
- Political Commentary from a New Media Perspective 26 Mar 07 (complete paper)
- Political Commentary from a New Media Perspective 26 Mar 07, Part 1
- Political Commentary from a New Media Perspective 26 Mar 07, Part 2
- NextStage on Politics
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