Imagine my pleasure when one of the students emailed me her thanks!
The student, Robyn, wrote: "Thank you for taking the time out of your busy schedule to come to our Strategic Management class. It was great to hear an outsider’s point of view on our project. You gave us many great insights like the idea placing two people in one shot to show a sense of belongingness. Also researching into the local concert arenas to find up coming events, this is much more compelling. My group, The Usual Suspects, has already been working on a way to put them into our video. Once again thank you and I hope to have the chance to learn from you again!"
Let me write again that I was very impressed by all the student videos. They handled my critiques well. As I told them, "I'm talking to you as I would a client who asked us to come in and help them." The students took my critiques far better than some clients do and (I'm sure) far better than I would have under similar circumstances.
These students are people to watch. Companies should be talking with them now because they won't stay on the job market long with the skills they displayed in that class.
Other readers of this blog and my IMediaConnection column have written to let me know that my work is must reading or research for their ecommerce, design and media strategies classes. I'm flattered!
Please feel free to contact NextStage if you'd like one of us to visit your class. We learn as much from these experiences as the students involved.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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