Hey, just because he's paranoid doesn't mean he's wrong. At some point ask me what the true definition of paranoia is. You'd be surprised.
Today's readings are from two obvious favorites, Ed Moyle and Theresa Quintanilla, and we start with a fascinating post from Braden Hoeppner.
Braden Hoeppner's Web Analytics, Usablity & Online Marketing Blog is one of those lucky finds for me on many levels. First, I know nothing about web analytics. It's one of those fields which, each time I get closer, I realize just how far away I am.
A post from way back, A "Theological" Approach to Web Analytics was a read where I found myself being closer than I thought. Mr. Hoeppner takes a quote from John G. Stackhouse, Jr.:
"The task is not to arrive at the one, timeless, seamless answer that fits everything nicely into place without strain and without remainder: the task instead is to formulate an interpretation that does the best job, relative to other options, of explaining most of the most important data and as much of the reminder as possible. If I dismiss a contrary datum or interpretation, explain it away, or otherwise circumvent it, I miss an opportunity to reconsider and reconstruct my interpretation for the better."
Mr. Hoeppner goes on to demonstrate how the above quote is applicable to Web Analytics and the demonstration convinced me I might know more than I think (a dangerous thing). I happen to like reading multi-disciplinary approaches to problem solving and this is one I share with you.
Next up we return to Theresa Quintanilla's QViews blog, this time for Lexus as Art. I had not seen this story elsewhere and, reading it, thought that the folks at Lexus have figured out their audience on two counts; those who are already their audience and how to impress their target audience that it is the right audience for a Lexus. Very nice.
Also back for another read is Ed Moyle's Security Curve Weblog. This time I refer you to Turns out Allchin's OK. Can we pig-pile on Oracle instead?, a post which starts out about the Truth in Software Commission and neatly seques into "...the willingness on the part of the public and the part of the journalist community to expect hubris on the part of Microsoft and damn them for it when it happens." Ed makes a strong case for perception not always being reality. 'Lo, I wish it were so.
Readers who have been following my readings may think I spend all my time between Ed Moyle and Theresa Quintanilla's blogs. No, that's not the case. I read quite a few blogs. But do you really want me to direct your attention to Anion in the Interstellar Garden, a post from Science about astronomers detecting the first negatively charged molecule in space? (yep, I subscribe to several (!!) science blogs. I know, you're shocked. Shocked!).
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
Comment Preview