Now, back to interesting content in other people's blogs.
This entry has more from Theresa Quintanilla, Jason Carmel and more from Ed Moyle.
Ms. Quintanilla has another interesting post in Bring a Stake to the Game. The subject is youth marketing and regular readers of this blog know that NextStage does lots of research into age-based marketing and its kin. Ms. Quintanilla writes:
'The approach should not be "I know what you like best", but rather "Tell me what you like and I'll tell you how my product can excite you".'...
I agree. This is something I acknowledged in A New Branding Paradigm, Online and Off and Moving Your Brand into New Markets.
I met Jason Carmel at the DC '06 Emetrics Summit and have been following his blog posts as time allows. He wrote This is targeted marketing a while back. I actually read it a while back, too, and kept it in my list for a reread, which I did today, and now I'm sharing it with you. This entry is about Unisys doing some highly targeted marketing. The theme is the same as in Ms. Quintanilla's post above; marketing to a specific audience. I especially enjoyed Jason's statement about targeted marketing on the internet, "Sadly, for many of us who live and die on the Internet, the sum total of our targeted potential customer knowledge is "an English speaker somewhere in California who visited us at 10 am using Firefox and left after three minutes."
And yes, here's another from Ed Moyle, Black Swans: Villainy... Romance... Deeds of Daring, this time on falsifiability. Ed explains it quite well with:
"Now technically all this is part of the philosophical discipline of epistemology (philosophy of how we know stuff) or the philosophy of science; epistemology pretty much says that we can't ever really know stuff (absolute truth) because we can't evaluate every possible counterexample to evaluate if a statement is universally true; the philosophy of science (always more grounded in the practical) tells us that empirical statements (hypotheses) must be falsifiable to be scientific."
You may remember that I mention Ed's penchant for philosophy in Catching up on my readings (18 Mar 07, 4). This post caught my interest because without stating it as such, Ed is writing about some mathematical principles that NextStage uses often in its own practice. Fascinating reading, no matter what your reference.
Well, I'm done catching up for now. When I started there were over 11,000 blog entries to read. Now I'm down to about 9,500. I wrote in Catching up on my readings (18 Mar 07) that I would share only the ones I found interesting, and to that I've been true. There's a tremendous amount of material out there, much of which intrigues me. I'll continue to share what I think will interest others as time goes on.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
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