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Mar18
Catching up on my readings (18 Mar 07, 3)
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics It still Sunday, I finished The 13th Warrior, played the guitar a bit and walked the dog. I smiled when a reader of this blog wrote to me about my posts on music. Turned out this reader is a bass player and maybe sometime we'll get a chance to play together.

This entry has interesting content from Stephane Hamel, and more from Theresa Quintanilla and Ed Moyle.

 

Stephane Hamel writes from Quebec about GPS+Google Maps+Community=MotionBased. To me this was an example of The Village and the technologies which will empower it. The premise is simple; you go for a walk or bike ride, enjoy yourself, upload your trip's path (via GPS) so that others can enjoy it, too.
When I was in 4th grade, I was asked to help move a big desk across the room. When we'd finished moving the desk, I opened the draw to find out what was rolling around. Ms. Dominic, said loudly, "Something wrong with your nose?" and had me return to my seat. Funny thing was we were learning about history's great explorers at the time so the concept of opening doors, drawers, walking over the hill, wading the river, all to find out what was there had meaning to me. (I hope the education system has changed since Ms. Dominic's class).
Today I have a reputation for exploring things and places. As I make my living as a researcher, exploring is something I do without thinking. The gadget described in Stephane Hamel's post is, to me, a joyous thing.

I found another gem in Theresa Quintanilla's QViews blog, Commercials Tied to TV Shows. This was an excellent read about some retailers running in-store commercials promoting TV shows which appeal to the retailers' target demographics. There may be more information about this in later blog posts and from what I read, I agree with Ms. Quintanilla's statement: 'I'm not sure many other companies will run the risk of committing to shows that might lose popularity, but the commitment to customers and their interests and aspirations is admirable, and I hope that catches fire."

Back to Ed Moyle's Security Curve Weblog, he has an wonderful entry on Terror Management Theory. TMT tells us that people, when placed in a stressful situation, will profess a belief that tends to ameliorate their stress. Example: people with terminal illnesses often assume a deeply spiritual or religious demeanor. Ed links TMT to computer security in an interesting way that's got my attention.
By the way, I forgot to include a link to Ed's post on Analyst Archetypes, Awesome Stuff on the Daily Incite: Analyzing the Analysts when I wrote about it in Catching up on my readings (18 Mar 07). Sorry, Ed.

Still catching up on my readings.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.

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