Today is the day I catch up on things that might normally slip away. Those that I find interesting, I'll share with you.
This Sunday I'm catching up on blogs.
Check out June Li's thoughts on The Dark Side of Marketing ROI. It's a worthy read because it makes the point that too much attention to ROI may be hurting your business. Until relationship building is recognized as being worthy, I think all other efforts will fail.
Ed Moyle's Security Curve Weblog has a post about Forrester profiling analysts into archetypes. Shades of Jung! I'll admit I chuckled reading this and it had nothing to do with Ed Moyle's comments. I almost wanted to pull this one out as a "Nothing New Under the Sun" entry and decided to simply suggest it instead. Give it a read, I'm sure you'll enjoy it.
I found Theresa Quintanilla's QViews blog a worthy read when I can get to it. This time out I got to Harnessing the Words of Others, about an in-store marketing campaign based on placing agents in stores to help shoppers make decisions. I'm sure I don't understand that correctly, or that I don't understand this correctly. Other studies I've read indicate that in-store agents have not been successful.
Ms. Quintanilla references Report: Word-of-Mouth Agents Should Hit Stores and I followed that link to read:
'When approaching strangers, though, Berry said it's important that agents identify their affiliation. That's not only for ethical reasons, but it has proven more successful, since shoppers may suspect the agents are working on behalf of a marketer, anyway. "People generally won't go out on a limb for products they don't like," said Berry.'
This makes me feel much better because it is congruent with both NextStage's and other research I've read on the topic of in-store agents.
More to follow as I catch up on my readings.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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