The Science of Communicating & Marketing Your Business

This weekend my readings gave me a lead for preparing my presentation. "In trying to generalize about consumer behavior, one is always confronted with knowledge of variation and inconsistency. For example, the ratio of one cultural group in a given consumer population to another, as well as gender and age demographics, may result in two website populations behaving differently under apparently similar circumstances. It is a simple truth of consumer psychology that it is easy to miss and hard to figure out what, exactly, the consumer is doing. And what consumers do may be more complex than the descriptions we apply or the measurements we devise."

I like it.

And I'm very open to hearing from readers who think the above, as a theme, is a bit much. If nothing else, come to the '07 SF Emetrics Summit and I'll share where the quote comes from. It's not mine. Wish it was, and kudos to the originator.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.