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Feb14
Thoughts on Building a Business, part 11c - "The Banker's Tale"
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Welcome to the third post in the Thoughts on Building a Business sub arc, The Banker's Tale. It presents a reader's side of their experiences at a bank I approached for a small business loan way back when. I asked if I could share their experiences and they agreed.

Part 3 of The Banker's Tale...

 

For starters, each employee at the bank had to read the book this idea was based on. Not a bad read. It’s quick and does have some good ideas. Next the bank changed around the ideas. Instead of “catching” someone at a good deed, it now became mandatory and every Thursday we had to take time out from our busy days and right down things we saw fellow employees do. Because it was mandatory it didn’t make too many employees feel very “fishy”. Next, for the rewards we were given “fish dollars”. Employees would receive so many for when a new customer opened an account with the bank, a few more if the employee made an investment referral. One dollar if they were “caught” doing something fish worthy. You get the picture. So far it’s not too bad.

They opened a Fish Store with all kinds of stuff you could purchase with your fish dollars. Then they released the list of things that the employees could buy with these dollars. The cheapest was a 12" plastic ruler with the bank's name on it for $12 fish dollars. Number one, who needs a ruler, let alone one with the bank's name on it? Two, employees needed about 8 new accounts or 5 investment referrals just for the ruler.

(more to follow...)

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Please contact NextStage for information regarding presentations and trainings on this and other topics.

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« Thoughts on Building a Business, part 11b - "The Banker's Tale" | Main | Something KBar sent me caught my attention »

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