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Feb13
Thoughts on Building a Business, part 11b - "The Banker's Tale"
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This post is the second in a Thoughts on Building a Business sub arc, The Banker's Tale. It comes from a reader who knew me back when NextStage was starting and worked at one of the banks I approached for a small business loan. I made enough of an impression that this person kept tabs on me to see if NextStage was moving along or not. They read my posts about starting a business and emailed me with their side of the story, hence this sub arc.

Part 2 of The Banker's Tale...

 

The owners figured out that happy employees made happy customers. As the employees played and had fun, they began to enjoy their job more. As the employees became happier the customers picked up on the good moods and began to play as well. As a result, the fish markets’ business grew and so did their reputation as a great place to work. The happy employees cared about their customers and brought more business to the market.

The bank I was employed at saw this good thing and decided to institute the philosophies at their branches. Like most “good things” they didn’t understand the basics of what happened. The Fish Market focused internally on having happy employees and their happiness in turn made happy customers. The bank focused all of the philosophies externally. They thought that happy customers made happy employees.

(more to follow...)

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Please contact NextStage for information regarding presentations and trainings on this and other topics.

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« Responding to FP Images Comment on Gender Based Marketing | Main | Thoughts on Building a Business, part 11c - "The Banker's Tale" »

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