There is, of course, a disclaimer at the bottom of the commercial. I can put a similar disclaimer here. Want to see it?
Professional Blogger on a Professional Blog. Do not Attempt.
Not the same effect because I can't make the print small enough in this blog to match the font-size to image-space ratio that was used in the commercial.
Okay, this is a rant and I've written before about role models in advertising. I'm going to write about it again.
The big difference between the caveat "Professional Blogger on a Professional Blog. Do not Attempt." and one in a commercial about people racing to cross the path of a speeding train or through closing steel doors or over a cliff is an amazingly simple one with two simple parts;
1) The majority of people on the planet would rather read a blog than write one. I've been doing it a few months and know for a fact I'm still an amateur, still learning, still accumulating bumps and bruises along the way, so on and so forth. Believe it or not, there's a significantly larger number of people who think they can race a train through an intersection or drive through closing steel doors, up a ramp and over a cliff.
2) There's little danger someone who wants to attempt what I'm doing right now is going to risk either their or someone else's life by sitting at a computer and posting a blog entry. Go ahead if you don't believe me. Start a blog, post an entry. In fact, make it a really bad entry. Screw it up big time. Fill it so full of jargon and inside jokes that only you and two or three other people will understand it. Put in some blurry, poorly done images and never reference them in the post. Misspell every thrid word and git all your fax wrong. Use arcane references that no one can validate or verify.
I'm willing to bet you can screw up a blog entry big time and still be able to get up, get a coffee, take a walk, watch TV, whatever. Try making just one small mistake racing a train through an intersection or driving up a ramp through steel doors and over a cliff.
Just one mistake. Go ahead. Try it.
You know I'm kidding, right? Don't try these things at home or elsewhere.
Links for this post:
- Blog Posts:
- Case Studies and WhitePapers:
- IMediaConnection Columns:
- All Things Equal
- NextStage Evolution Research Paper - Use of Eye Images as Navigation and Action Cues on WebSites (for pay paper)
» Missing Commercials from BizMediaScience
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Tracked on: April 20, 2007 8:15 AM | Permalink to Trackback