The Science of Communicating & Marketing Your Business

We pick up wondering why visitors are leaving a site without doing business.

Consider the two charts on the right, Interest Level by URL on top and Interest Level by ISP below. The red line is the interest level, the green line is the number of visits (not unique visitors) per URL or ISP. The difference between URL and ISP is more than just a technical one. A URL is tied to a geography, an ISP not so much so. AOL™ serves a very wide geography as an ISP which translates to serving a very disperse audience. However, how a user enters AOL™ is tied to that user's URL and that can be very specific to a given geographic location because several different URLs can be assigned to a given ISP. (Reading Virtual Minds, Volume 2, Chapter 4, Regional Thinking and ReThinking Your Marketing Approach, goes into this in much more detail for those with an interest.)

Questions I find interesting are those like "What's causing the sharp drop in interest level in the last third of the ISP chart?" and "Are those ISPs connected in some way that might indicate some exploitable element?"

(more to follow...)

Links for this post:

• Chapter 4.F "Anecdotes of Learning - People Aren't the Same Everywhere"
• Reading Virtual Minds
• Search engine presence needs more than Pay Per Click
• The Searching, Searching Everywhere and Not a Link to Click arc:
  • Searching, Searching Everywhere and Not a Link to Click, part 1
  • Searching, Searching Everywhere and Not a Link to Click, part 2
  • Searching, Searching Everywhere and Not a Link to Click, part 3
  • Searching, Searching Everywhere and Not a Link to Click, part 4
• Wittgenstein on Search Engines

Please contact NextStage for information regarding presentations and trainings on this and other topics.
(Information in this arc is from Chapter 4, "Experience Versus Expectation" of my next book, Reading Virtual Minds. Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)