As written earlier, NextStage is not a search engine company nor do we do search engine optimization. What NextStage does do is make tools that others can use to improve what they do.
This anecdote, from Reading Virtual Minds Chapter 4.F "Anecdotes of Learning - People Aren't the Same Everywhere", reminds me of my correspondence with SEO by the Sea's William Slawski.
We pick up with my realizing that, in a certain test, NextStage wasn't going to come out ahead...
- This group was going to provide us with two website addresses.
- In both cases, the sites were small, new and were only being advertised via word of mouth and search engine placement.
- Neither site was going to get more than 1,000 or so visitors per month, if indeed they were going to be getting that much traffic.
Well, aim at nothing and you'll probably hit it. Very well. I suggested that I come up with some items which I thought would be useful within the frame "What terms are people using and how are they using them to find these two sites?"
That was fine. We were going to meet again in a month or two after ET had gathered enough data and NextStage had performed an analysis.
The data collection began and true, there wasn't much traffic. I would peek at the data being gathered every once in a while just to see if any patterns were forming. While doing so I talked with a few people about how search engine placement works.
Links for this post:
- Chapter 4.F "Anecdotes of Learning - People Aren't the Same Everywhere"
- Reading Virtual Minds
- Search engine presence needs more than Pay Per Click
- The Searching, Searching Everywhere and Not a Link to Click arc:
- Wittgenstein on Search Engines
Please contact NextStage for information regarding presentations and trainings on this and other topics.
(Information in this arc is from Chapter 4, "Experience Versus Expectation" of my next book, Reading Virtual Minds. Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
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