Anyway, I've been encountering search engine-y things quite a bit lately and decided to share some of NextStage's search engine stories. What follows is an anecdote about the NextStage toolset recognizing differences in how people search based on their geographic location. What follows is from Reading Virtual Minds Chapter 4.F "Anecdotes of Learning - People Aren't the Same Everywhere".
The first problem was that I didn't then nor do I now know anything about search engine optimization, hence I had no idea what to tell ET to look for. A second problem was the sites this group was going to use ET on; both sites were small and unknown. They would only be getting traffic from word of mouth and from very specific search engine terms that this group was going to employ. A third problem was a political one which I pointed out to the people working with me at the time; this group's CTO, during a phone conversation, described ET as "an interesting and useless technology." I asked him, "If you feel Evolution Technology is useless why do you want to do this test?"
"Huh? What did I say? I meant 'an interesting and useful technology. Slip of the tongue."
Anybody read those first few chapters of this book where I discuss being able to recognize signs and how to understand the difference between the digital and analog signals in communication? As I told the other people helping me at the time, there was no way we were going to come out ahead in this test.
Links for this post:
- Chapter 4.F "Anecdotes of Learning - People Aren't the Same Everywhere"
- Reading Virtual Minds
- Search engine presence needs more than Pay Per Click
Please contact NextStage for information regarding presentations and trainings on this and other topics.
(Information in this arc is from Chapter 4, "Experience Versus Expectation" of my next book, Reading Virtual Minds. Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
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