Here in part 3 we show that priming occurs in several senses.
I still remember my first business meeting and listening to people talk about ROI. "We need to maximize our ROI", "How can we increase our ROI?" and so on. I explained the easiest ways to do this were to diversify how we were distributing things. Different distribution methods would naturally demonstrate different ROI. After a short period of time we could easily see which regions were showing up best and plan from there.
People were dumbfounded. My goodness this was brilliant. What else could I share with them?
I couldn't understand why this wasn't obvious to them.
Of course, I was talking about Regions of Interest a mathematical concept from statistics, not Return on Investment. Strange thing was, my language fit so well with their expectation that they incorporated my suggestion and the company grew.
These primings occur in all our sensory experience. Have you ever asked for a Coke® and been given an ice tea? Try it on someone sometime. The look on their face is a study in itself as they're mind devotes more and more resources into making the ice tea taste like a Coke®.
Next up, how to prime expectations. More to follow
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- Priming, Sleeping Beauty, and the World's Most Comfortable Couch, Part 1
- Priming, Sleeping Beauty, and the World's Most Comfortable Couch, Part 2
I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello. ...
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