Part 2 continues with some amusing anecdotes of priming gone wrong.
The reason priming is important is because studies indicate the average adult's experience of an event is about 85% based on what they expect their experience to be (something I discuss in detail in Chapter 7, Experience versus Expectation, of Reading Virtual Minds. You can create a good or a not-so-good experience for online and offline visitors based on what you've primed them to experience.
These concepts often appear in language, especially when different disciplines are involved. My favorite anecdote comes from a time when Susan and I were working at Dartmouth. We were having lunch with a bunch of friends at Mrs. Ou's (is she still there? She must be in her 90s if she is, and probably still whacking people with her wooden spoon if they reach over the counter behind her back). One of our friends was studying sociology. He almost choked when Susan, doing immunoassay development, checked her watch and said, "Oh, I have to go destroy some cultures."
Next up, more anecdotes on priming gone wrong. More to follow...
Please contact NextStage for information regarding presentations and trainings on this and other topics.
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I'll be speaking at the San Francisco April '07 Emetrics Summit on Quantifying and Optimizing the Human Side of Online Marketing on May 7, 2007. Come on by and say hello.
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Experience versus Expectation, Part 1 [Read More]
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