Part 1 dealt with using our tools to analyze things which have already happened simply to test our tools' accuracy. Part 2 gave a business example of this process and part 3 listed the types of messages we routinely look for when analyzing marketing and other material. Here we discuss why we analyze for the messages we analyze for.
Why these messages? To quote from Reading Virtual Minds:
It may not be obvious why a website should communicate "We Trust You"
to a visitor. "We Trust You", however, is the first message which must be communicated because before you can get anybody to trust you. Before I can ask you to trust me I must demonstrate that I trust you. This is The Handshake. The first person to extend their hand is showing vulnerability, hence trust. Unless you demonstrate that you trust your customers they'll never trust you. They might do business with you but they'll do more business with you if they believe they can trust you.
(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communicationsarc:
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
» President Bush's Speeches as Examples of Anthropologic Communications, Part 5 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 5 [Read More]
Tracked on: February 23, 2007 8:14 AM | Permalink to Trackback