Essentially we're analysing how well a company has communicated the worth of it's product. This is not a measure of the President's or the government's popularity, only how well certain message are being communicated.
In any case, this time we used our tool set to measure the messaging strength of the 2nd President Bush's inaugural and State of the Union addresses.
We look at ten key messages that any communication must make at a non-conscious level before the communication will be accepted at a conscious level. These ten messages are:
- I/We trust you
- You can trust me/us
- This is important
- This is important to you
- I/We can help
- I/We can help you
- I'm/We're good people
- You're good people
- They're not good people
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communicationsarc:
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
» President Bush's Speeches as Examples of Anthropologic Communications, Part 5 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 5 [Read More]
Tracked on: February 23, 2007 8:14 AM | Permalink to Trackback