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Feb20
President Bush's Speeches as Examples of Anthropologic Communications, Part 2
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This is part 2 in an arc describing one of the ways NextStage hones its tools. I described in part 1 that every once in a while we'll use our tools to analyze things which have already happened simply to test their validity. The exercise described in this arc deals with analyzing the 2nd President Bush's speeches over time.

Essentially we're analysing how well a company (the US Government) has communicated (Presidential speeches) the worth of it's product (confidence in the government and its leaders). This is not a measure of the President's or the government's popularity, only how well they're communicating several important messages to their shareholders (the public). Think of it as an analysis of some company's yearly reports to its investors. Part 1 described the method used. This entry describes a typical business use of this process.

 

NextStage's Predictive Echo tool, for example, allows us to go through old web analytics reports and server logs with the goal of determining how a site's audience was responding psychologically to the site over time. This allows us to "predict" the cognitive, motivational/effective and behavioral visitor needs a site must meet, ie, when the site will need to be redesigned/modified and how to redesign/modify it.

(more to follow)

 

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)

4 Comments/Trackbacks




» President Bush's Speeches as Examples of Anthropologic Communications, Part 5 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 5 [Read More]

» President Bush's Speeches as Examples of Anthropologic Communications, Part 4 from BizMediaScience
Examples of Anthropologic Messaging in Political Speeches, Part 4 [Read More]

» President Bush's Speeches as Examples of Anthropologic Communications, Part 3 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 3 [Read More]

» President Bush's Speeches as Examples of Anthropologic Communications, Part 6 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 6 [Read More]

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