Essentially we're analysing how well a company (the US Government) has communicated (Presidential speeches) the worth of it's product (confidence in the government and its leaders). This is not a measure of the President's or the government's popularity, only how well they're communicating several important messages to their shareholders (the public). Think of it as an analysis of some company's yearly reports to its investors. Part 1 described the method used. This entry describes a typical business use of this process.
NextStage's Predictive Echo tool, for example, allows us to go through old web analytics reports and server logs with the goal of determining how a site's audience was responding psychologically to the site over time. This allows us to "predict" the cognitive, motivational/effective and behavioral visitor needs a site must meet, ie, when the site will need to be redesigned/modified and how to redesign/modify it.
(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communications arc:
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
» President Bush's Speeches as Examples of Anthropologic Communications, Part 5 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 5 [Read More]
Tracked on: February 23, 2007 8:14 AM | Permalink to Trackback