This is part 9 in the President Bush's Speeches as Examples of Anthropologic Communications arc. Part 1 dealt with using our tools to analyze things which have already happened simply to test our tools' accuracy. Part 2 gave a business example of this process. Part 3 listed the types of messages we routinely look for when analyzing marketing and other material.
Parts 4 through 7 explained "Why those messages?" via an excerpt from Reading Virtual Minds (these entries were actually a description of how NextStage hones some of its tools). Part 8 started shared the "We trust you" results and analysis. Here we present the "You can trust us" results and analysis.
The previous post in this arc mentioned that the "We trust you" message rose rapidly after 9/11 and has held relatively steady for the past few years. The "You can trust us" messaging and comments are:
| | Message: You can trust us |
| Inaugural Jan 20, 2001 | 29% |
| State of the Union Jan 29, 2002 | 55% |
| State of the Union Jan 28, 2003 | 72% |
| State of the Union Jan 20, 2004 | 71% |
| State of the Union Feb 2, 2005 | 70% |
| State of the Union Jan 31, 2006 | 76% |
| State of the Union Jan 23, 2007 | 76% |
Here we see that once again the Inaugural Address's "You can trust us" message was the weakest in the stream, and also that it increased as did "We trust you". It is worth noting as we proceed with this exercise that all the numbers rose although they didn't all rise equally.
The non-conscious message being broadcast here is that the speechwriter wanted those hearing the speeches to believe they could trust the speaker more in later years than they did in earlier years. Note also that the intensity of the message increased during the first three years of the 2nd President Bush's administration. The "We trust you" message only increased strength during the first year of the administration.
(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
Comment Preview