Part 2 gave a business example of this process. Part 3 listed the types of messages we routinely look for when analyzing marketing and other material. Parts 4 through 6 explained "Why those messages?" That thread concludes here.
Once trust is established and the importance of what is being shared is indicated, the natural follow through is to let the visitor know help isn't far away. The next message, then, is "We Can Help" to which the visitor asks, "Who can you help?"
The website needs to answer, "We Can Help You". (more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communications arc:
- President Bush's Speeches as Examples of Anthropologic Communications, Part 1
- President Bush's Speeches as Examples of Anthropologic Communications, Part 2
- President Bush's Speeches as Examples of Anthropologic Communications, Part 3
- President Bush's Speeches as Examples of Anthropologic Communications, Part 4
- President Bush's Speeches as Examples of Anthropologic Communications, Part 5
- President Bush's Speeches as Examples of Anthropologic Communications, Part 6
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
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