Part 1 in this arc dealt with using our tools to analyze things which have already happened simply to test our tools' accuracy, Part 2 gave a business example of this process, part 3 listed the types of messages we routinely look for when analyzing marketing and other material and parts 4 and 5 started the discussion of "Why those messages?" That thread is continued here.
Next is "This is Important"
and "This is Important to You". When TV or radio commentators talk about what’s going on in the world they first explain why it’s important and secondly explain why people should be interested. The "This is Important" message is where the TV or radio commentator is saying something like "This government program is such and such and so and so...". The "This is Important to You" message is where the commentator explains why what's being discussed is important to the person on the street
. You can't single someone out first and tell them something is important to them because the natural reaction is to see who else is paying attention. The first message must be “This is Important” because that message indicates people are paying attention. The second message is then “This is Important to You” because we've already established the message's importance, now we're explaining how it affects you. (more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communications arc:
- President Bush's Speeches as Examples of Anthropologic Communications, Part 1
- President Bush's Speeches as Examples of Anthropologic Communications, Part 2
- President Bush's Speeches as Examples of Anthropologic Communications, Part 3
- President Bush's Speeches as Examples of Anthropologic Communications, Part 4
- President Bush's Speeches as Examples of Anthropologic Communications, Part 5
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
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