Part 1 dealt with using our tools to analyze things which have already happened simply to test our tools' accuracy. Part 2 gave a business example of this process, part 3 listed the types of messages we routinely look for when analyzing marketing and other material and part 4 began answering "Why those messages?" We continue that answer here.
Immediately following "We Trust You" comes "You Can Trust Us"
. Once you've stated you trust someone, the natural response is to have that trust returned. This is part of how people work (even though the issuance of trust is going away rapidly in modern society). It is rare that someone refuses to shake your hand when you offer it to them, regardless of the time you've known each other or the situation involved. Once you've made yourself vulnerable to someone it is part of human nature that that person will make themselves vulnerable in return. The catch, however, is that you must demonstrate that you trust them first, hence the ordering of these two messages.(more to follow)
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- NextStage's Predictive Echo Tool
- Political posts and pages
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- Predicting Business Success links:
- The President Bush's Speeches as Examples of Anthropologic Communicationsarc:
- President Bush's Speeches as Examples of Anthropologic Communications, Part 1
- President Bush's Speeches as Examples of Anthropologic Communications, Part 2
- President Bush's Speeches as Examples of Anthropologic Communications, Part 3
- President Bush's Speeches as Examples of Anthropologic Communications, Part 4
- TargetTrack links:
- Using NextStage's TargetTrack in Political Campaigns: A NextStage Evolution Research Case Study
(Information in this arc is from Reading Virtual Minds Chapter 4, "Anecdotes of Learning". Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
» President Bush's Speeches as Examples of Anthropologic Communications, Part 6 from BizMediaScience
Examples of Anthropologic Messaging in Politics, Part 6 [Read More]
Tracked on: February 24, 2007 8:37 AM | Permalink to Trackback