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Feb10
Politics: NPR makes their predictions and here are ours, Part 2
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics This post has the results of the snapshot analysis I did of four political websites, prompted by a story on NPR's Weekend Edition Saturday this morning. NPR had folks making predictions and, because NextStage was very successful predicting the outcomes of the 2004 Presidential Primaries and general election months in advance of actual voting, I figured I'd take a snapshot and make some predictions of my own.

As noted in the previous post, these predictions are "If people voted today" and one snapshot does not a reliable prediction make. The previous post described the method I used to make these (not to be taken seriously at this point) predictions.

 

hillaryclinton%20070210.jpg The results:
If people had to vote today for the four candidates in our study (and let me emphasize, one snapshot does not a prediction make. We were taking daily snapshots back in the 2004 campaign season and that's what made our predictions so reliable) the results would be as follows: johnmccain%20070210.jpg
  • Hillary Clinton get 0% of the votes.
  • John McCain gets 0% of the votes.
  • Barack Obama gets 0% of the votes. On a good note, we did notice that Mr. Obama's site was modified along the lines NextStage suggested in our Political Campaigns on the Web post.
  • Mitt Romney gets 0% of the votes.
In a nutshell, people may think these candidates are interesting to watch but nobody's making a lasting impression right now.barackobama%20070210.jpg

I also think it's worth noting that Barack Obama and John McCain are going after almost identical audiences. Almost, not completely identical, just "almost". Mitt Romney is going after a similar audience to them. Hillary Clinton is going for a completely different audience than the three men. Is this a gender thing? Actually, I'd say yes (very preliminary, not really enough research to be definite).

mittromney%20070210.jpgAnd that's the way it is, 10 Feb 07, 11:20amET.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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