The Science of Communicating & Marketing Your Business

These SMEs were hired by different companies to do two basic things. ...

Two, these SMEs were going to help Progress make their site more search-friendly by helping Progress redesign their site along the ways people wanted to search. (and by whose definition, that?)

My skepticism showed, I'm sure. For One, a tool is going to have either limited use or few users if substantial training is necessary in order to use it (something which was picked up in the Noisy Data thread). For Two, what's in the parentheses has it all; whose definition of "the ways people want to search" are you going to use? What people? Which people?

Now ChaCha is bringing back SMEs to help people search.

Links for this arc:

• Bloggers: The Cream of What Crop?
• ChaCha
• Chapter 4.H "Anecdotes of Learning - The Progress 2005 Kickoff and Picking Winners"
• Jan 07 Omma
• Mapping Personae to Outcomes
• NEXTSTAGE WINS PROGRESS AWARD FOR INNOVATIVE USE OF PROGRESS OPENEDGE TECHNOLOGY
• Progress Software
• Reading Virtual Minds
• TargetTrack links:
  • How to Build a Super-Sticky Homepage
  • TargetTrack
  • TargetTrack Case Studies
• The Nothing New Under the Sun (Humanic Search Engines) arc:
  • Nothing New Under the Sun (Humanic Search Engines, Part 1)
  • Nothing New Under the Sun (Humanic Search Engines, Part 2)