Part 2 left off with the joy of children using words without understanding their social meaning (Grandma and Grandpa could have an affair for their 50th anniversary but Uncle Pip couldn't have an affair with the office floozie) and that brings us into the meat of this arc, "Eventing".
The word "event" seems to be going through such a transition right now. It use to mean "You can't miss this!" and now, as Brad notes, there's so much information demanding our attention that everything is screaming "You can't miss this". Like so much else these days, the proliferation of information is causing an inflation in eventing and their meaning in the social networks that (advertisers hope) drives them.
I agree with Brad's thoughts and writings on "eventness". I've also seen a rise in what I call "eventing", the demonstration of oneself as something more than oneself. Often I talk about "not believing your own hype" and that plays into it. We have "the movie event of the year" "the media event of the year" "the awards event of the year". Pick the one you like.
(more to follow...)
Links for this post:
- Brad Berens' Mediavorous blog
- The Eventing Yourself arc:
- The Perils of the Pause Button
» Eventing Yourself, Part 4 from BizMediaScience
Brad Berens and I are going Eventing. Feel free to join in, Part 4 [Read More]
Tracked on: February 19, 2007 7:41 AM | Permalink to Trackback