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Feb 8
Eventing Yourself, finale
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Here we bring the Eventing Yourself arc to a close. It grew from some parallel thinking regarding "events" that IMedia Connections' Editor-in-Chief and Chief Content Office, Brad Berens and I were having.

Part 1 referenced that Brad and I think of the same things using different filters, Part 2 that my fascination with language stems from childhood, Part 3 with how the word "event" is metamorphosizing before our very eyes and ends here with a social concept of events, Brad's "eventness" and eventing.

 

Events are ways we create attention, ways we attempt to create a buzz about what we're doing or what we think needs to get done. The web has made this incredibly easy and this intersects with Brad's thoughts on the subject.

Anybody remember when webcams first came out? Anybody remember the shock and outrage associated with some of those "most downloaded on the internet" news stories? Now, who cares? I doubt if anybody notices. The recent SuperBowl was "the media event of the year" until the next one comes along -- media event, not year.

And from that media event, people with webcams created their own SuperBowl events. People with cellphones took pictures and broadcast them. Mini-events, if you will, and still events to those who paid attention to them.

And if nobody's reading this, it's time for me to re-event myself...

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Please contact NextStage for information regarding presentations and trainings on this and other topics.

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