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Feb21
CameraGuy's Findings: Kodak on YouTube
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics First, I have no idea if this is really from Kodak or not. Second, as you might guess, CameraGuy is a professional photographer I know who's one of my correspondents, like KBar and Sweetness, who send me things they find that they believe will interest me. CameraGuy's items tend to be political, photographic or dealing with imaging technology.

This item is funny, yes, and also very telling. If Kodak didn't do this, they should have. Whoever did it, they took the old "Kodak Moments" branding element and moved it into a new demographic beautifully and in ways that will capture and intrigue people in that new target. Things to watch for include:

  • Marvelous segway to new audience
  • Speakers change in position about halfway through
  • Change in pitch and volume of voice
  • Change in speed of speech
  • Change in images flashed behind speaker
  • Change in rate of change of images
I could go on for a while. This is an excellent example of taking a known brand and moving it into a new audience. Nicely done, whoever did this.

Please contact NextStage for information regarding presentations and trainings on this and other topics.


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« President Bush's Speeches as Examples of Anthropologic Communications, Part 3 | Main | I got headhunted today, kind of »

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