"From cuplitesTV
"This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor.
"From the comments:
"The Kodak video began as an internal presentation for the Wall Street Journal's D: All Things Digital conference last May. Afraid that tech snobs would wonder why Kodak was even invited (much less delivering a keynote), the company knew it would have to prove to the attending technorati -- CEOs and top level execs from the biggest and arguably best tech companies in the country including Microsoft, Apple, Sony, Google and Dell -- that it belonged at the exclusive digital conference.
"(Ad Age)"
Thanks for keeping me honest, CameraGuy. From the above description, you just know somebody had to know this was ripe for viral marketing the "new" Kodak when they released it. If they didn't know, they do now. Perfect for putting their old brand into a new market in a way (virally) the new market will accept as genuine.
Brilliantly done. My hat's off to you, whoever you are.
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