This arc grew out of some research NextStage did about how symbols get memorized, ie, what has to happen for someone to get branded (one of our staff referred to this as "The Chuck Connors Syndrome" and I'll leave it to other graybeards to explain why).
Part of this research has resulted in an Ad Placement tool and several blog readers wrote asking to take part in betaing this product. Many thanks and I'll be responding to you today via email. So far we've received great help from Avenue A | Razorfish, Casale Media, Underscore Marketing and others, and there's still room for others to join the conversation so please do.
You'll find a list of links to articles on ad placement, branding and rich media in the "Continue Reading" link.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- A New Branding Paradigm, Online and Off
- Ad Placement Blog Entries
- Branding Blog Entries
- Branding in Online Video
- NextStage's Ad Placement tool
- Rich Media Blog Entries
Comment Preview