I did find it an enjoyable read even though my response seems the odd one in the mix. Funny thing is that NextStage is doing more and more research on ads, how branding occurs in ads, what's the best way to promote new versus existing products in ads, how to capture and direct attention, where consumers are going to focus their attention, get their information, ... I didn't feel out of place answering the questions even though my paradigm isn't the traditional one there.
I will be following up sometime mid-February 07 with another post on SuperBowl ads and several IMedia pieces on how the line between traditional TV and online is blurring if not going away completely.
Watch for it, and thanks.
Links for this post:
- 18 Experts Share Their Bowl Predictions
- Brad Berens' Mediavorous blog
» The Death of Online Video from BizMediaScience
Is Video Overload Possible? [Read More]
Tracked on: March 15, 2007 9:39 AM | Permalink to Trackback