The Science of Communicating & Marketing Your Business

It's an interesting read. More so (to me, anyway) because it is a demonstration of what I wrote about in Online Loyalty is due to...Gossip?, how gossip works in social networks and the differences in the use of gossip between women and men. It's a worthwhile read for those with an interest. Women gossip to establish community, men gossip to establish hierarchy. Proctor&Gamble used the female aspect to promote one of their products with great success and I congratulate them. It's especially worth noting that the same methodology wouldn't necessarily work with a male audience. This campaign's success has much to do with the differences between the genders as it does with the value of the product.

• Jan 07 Omma
• Online Loyalty is due to...Gossip?
• The Nothing New Under the Sun (Humanic Search Engines) arc:
  • Nothing New Under the Sun (Humanic Search Engines, Part 1)
  • Nothing New Under the Sun (Humanic Search Engines, Part 2)
  • Nothing New Under the Sun (Humanic Search Engines, Part 3)
  • Nothing New Under the Sun (Humanic Search Engines, Part 4)