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Feb16
Another Ommaric Reference - Gossip
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Every once in a great while I get a chance to sit down and catch up on my readings. This time I got a chance to finish the Jan '07 Omma. I'd posted about my readings in this specific issue before. What caught my eye this time was the "Thanks for Sharing" article.

It's an interesting read. More so (to me, anyway) because it is a demonstration of what I wrote about in Online Loyalty is due to...Gossip?, how gossip works in social networks and the differences in the use of gossip between women and men. It's a worthwhile read for those with an interest. Women gossip to establish community, men gossip to establish hierarchy. Proctor&Gamble used the female aspect to promote one of their products with great success and I congratulate them. It's especially worth noting that the same methodology wouldn't necessarily work with a male audience. This campaign's success has much to do with the differences between the genders as it does with the value of the product.

 

Links for this post: Please contact NextStage for information regarding presentations and trainings on this and other topics.

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