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Feb18
Amusing Anecdotes from My Readers
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Today is Sunday, a traditional day of rest in some societies. Rest takes many forms to me. Sometimes it means going for a long drive. Earlier in my life I was a long distance trucker and in many ways the romance of the open road has never left me. The highways in New England have become more crowded than I care for as of late so my long drives are now down old country roads unless I'm back home in Nova Scotia where long drives can become true cross-country adventures.

Much of the time I find rest in flying my kites by myself or with friends. If I'm staying home, rest means reading, watching movies (I love costume epics), napping, going for walks with my wife, Susan, and our dog, Fenris, listening to or playing music.

Sometimes it means catching up on emails. It's going through my emails which inspired this blog post.

 

I get emails from folks in all parts of the marketing/advertising/communications/web world. Many times these emails are discussions of client excuses for not doing things or horror stories about engagements gone horribly wrong. I decided to share some of the anecdotes which appear often in these emails.

Reason for not adding a blog or demonstration video to a site during a complete site redesign:

  1. "That requires significant work to make happen and keep updated."
  2. "AAAARRRGGHHH!!! Like I need to add in more to my list."
  3. "We're not doing any sales from the website at this time."
  4. "When we start doing sales from the web, it won't be at this site."
  5. "It's purely informational and an avenue for communications and downloading specifications documents."
  6. "If I found out we weren't satisfying customer needs, I'd feel obligated to do something about it."
  7. "I'd have to talk management into agreeing to go along with whatever change I wanted to make."
  8. "Maybe next year."
  9. "I don't even have any idea of the traffic levels and hope no one gets curious."
First, thanks for sending these along. I will admit that I always find client reasons for not doing something fascinating. Second, I got a hoot out of these and hope you do, too. I'll post more from time to time as people send them to me. Also, feel free to add your own end-client horror stories to this post, and thanks.

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