All three articles grew out of original research NextStage has been doing regarding how things get locked into long term memory. That's how NextStage thinks of branding, "how things get locked into long term memory", because that's what branding is all about. You, the brand owner, want the consumer's memory filled with your images, your logo, your tag line, your earworm and not your competitors'.
More to follow on this (although this isn't an arc...yet). Links are in the Continue Reading link.
Links for this post:
- 2 Strategies for the Future of Online TV
- Ad Placement Involves Asking the Right Questions
- My IMedia writings
- Posts on Earworms
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