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Jan 6
Thoughts on Building a Business, part 10d
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I'm still writing through my experiences regarding new business financing based on questions I posed in Thoughts on Building a Business, part 1. You can follow the complete thread under this blog's Business Development archive. I've included a topic index at the end of this post.

The financing fact was listed in Part 10a: Getting financing from a bank involves lots of paperwork, so be prepared.
I provided some history about going to a bank when I had another company back in the late 1980s and having to deal with mixed expectations between myself and the banks. This time I explain "pink poodle parlors".

 

NextStage's problem was that what we do isn't intuitively obvious to the casual observer (Evolution Technology is a paradigm shift for most people. As one of my professors said to me when I showed him my thesis, "This is so obvious only you could have figured it out.").

It turns out that it's relatively easy to get bank and government funding for what's obvious. "Pink poodle parlors" was the term some folks at SBDC and PTAC offices used to designate beauty salons, dog groomers, stitcheries, manufacturing, ... anything which could be explained by saying "We do what those folks in that building do, we just do it in pink." These are obvious things to get funded because everybody knows what they are and what to expect from them. I still remember several members of these offices telling me that they were really excited about working with NextStage precisely because we weren't a pink poodle parlor. "Do you know how many pink poodle parlors we have to go through in a month? And you bring us something like this and wonder why we all want to help you?"
(more to follow...)

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