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Jan22
The Psychology of Loneliness, Part 1
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I know you'll be shocked to learn that NextStage is involved in several simultaneous research projects. One of these projects involves social network sites and specifically, what causes some of the problems which occur on such sites. Let me clarify; there will always be challenges when societies form. It is how the society and the individuals in that society deal with those challenges which indicate how long that society will survive.

In this case, we've been investigating how to prevent the abusive situations that occasionally occur on such sites. All the research started to fall into place for me last night when I read "Loneliness is psychological, not statistical."

The boon of social sites is that they provide a meeting place for like minded individuals and because they provide a meeting place, people will gather. Humans are social animals and there is nothing more powerful than being recognized and acknowledged in The Village. The problem with social sites -- virtual and real -- is that where ever people gather exploiters and abusers will also gather. This is one of the aspects of evolution that is often difficult to deal with and it is a necessary part for the long-term survival of a species.

Here the species is "members of online communities". This species will survive only if the species as a whole can either reproduce itself faster than it can be preyed upon or evolves a successful defense mechanism to attack.

Right now and in the foreseeable future I think that reproduction is going to be the winning strategy. This strategy is going to work incredibly well on sites such as MySpace, YouTube and the like. This strategy will insure immediate survival of the species until the predator species either reproduces in like number or develops the ability to prey on several individuals at once.

(more to follow...)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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