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Jan13
SPAM as a Linguistics exercise
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I usually take the weekends to catch up on emails and go through NextStage's spam catcher. NextStage uses a challenge system (seems to be catching on with lots of companies). One thing our web guru told me before we instituted the challenge system was that if we sent an email to someone who also had a challenge system, neither of us would ever get out emails.

Because of that I periodically go through the spam bucket just to be sure nothing in there's important. Everybody at NextStage Evolution has one on their email account. This past week our staff sociologist, while going through her spam bucket, made a comment that really intrigued me.

First, let me share with you some random subject strings from emails that got caught in the bucket:

And that ye have given by himself.
counsel that I myself with thy feet were all the house of these my
Shepherd. But charge you, scribes and their mouth.
And to shine forth to save your God, also my wife, portion O
though I have shewed her, and cast out the same servant David, and give

I don't know about you, but I'm hearing a voice from on high when I say these.

I tend to get four types of spam; the kind listed above, sex, money and bounced emails. I know from my studies of how people learn that the language we learn best is the language of what's important to us. This is why, as children, we learn words for food and family far sooner than we learn words like "cetacean" or "portable uninterruptable power supply".

Of the four subject line types listed above -- messages from on high, sex, money and email problems -- the messages for sex and money rarely are hard to decode. There's sometimes misspellings but I've long gotten past worrying about spelling errors in emails.

The bounced emails come in two flavors, true spam and genuine bounces. Usually it's a challenge to rapidly decode the true spam from the genuine bounce.

And this is what our sociologist said that intrigued me, "Do you suppose some space aliens are trying to learn English?" That makes sense. Most people talk lots about sex and money so the aliens would have learned those phrases right up front. Next comes religion, as in "Sweet Lord, you spent how much for that?" and "Oh god, you're good."

Then she said, "Or maybe it's a code they're using to locate the ones that crashed in Roswell but they've lost track of their new identities over the years. Maybe they actually gave us the internet so that they could quickly find each other?"

That one really pulled me up. Just in case the space aliens are reading blogs, and instructed in: the gift is to him no straitness; and twenty Have caused it called the prophets sword, to understand, a new song To it cannonball commandment have dealt treacherously, great city to be to they delighted in the woman Among the gold for the meek and in the days of

Oh...ah...just in case there are no more entries in this blog, you'll know I've made it home. - Joseph


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