The Science of Communicating & Marketing Your Business

1) Nope, never been to Google IG or similar service site. No idea it existed until I read it in your post (I'm probably a luddite by most people's standards).

2) I had to reread my article in order to understand your comment about "...he's constant referral to 'real-life' architecture." and I'm still not sure I understand the reference. I did use the metaphor of buildings but not in the sense of "building a web page". My intention was to use a metaphor to describe information delivery. Later in the article I explain that being in a portlet can be likened to being in an elevator traveling between floors in a building. How that building is created or maintained is beyond the scope of the article, I think. My apologies if my use of the metaphor was confusing.

3) I didn't know someone else had come up with a similar concept (buildings, city blocks, etc). I'm glad to know someone else out there is thinking along the lines I am, even if you don't like what either of us are writing about.

(more to follow...)