Progress had invited NextStage to create a "success" metric. ...
During the conversations around creating that success metric, we talked about what Progress was doing to make itself more search-friendly. One thing they'd done was hire a bunch of "search experts" and by that I mean "people who really know how to search real well". These weren't SEO companies per se although some may have worked at search engine companies and optimizers at the time. What they were, more to the point, were people who were SMEs in how to search. These SMEs were hired by different companies to do two basic things. ...
Links for this arc:
- Bloggers: The Cream of What Crop?
- ChaCha
- Chapter 4.H "Anecdotes of Learning - The Progress 2005 Kickoff and Picking Winners"
- Jan 07 Omma
- Mapping Personae to Outcomes
- NEXTSTAGE WINS PROGRESS AWARD FOR INNOVATIVE USE OF PROGRESS OPENEDGE TECHNOLOGY
- Progress Software
- Reading Virtual Minds
- TargetTrack links:
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