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Jan15
Making Good on Past Promises - Making Things Sticky
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics Way back on 27 Nov 06 I wrote More About Building a Super-Sticky Homepage. In that post I invited readers to contact me if they'd like further explanation of making things sticky, and they did (thanks!).6%20ways%20to%20make%20things%20sticky%20-%20blog.jpg I wanted to alert readers that I've published another IMedia InFocus article, 6 Ways to Make Your Ads Sticky, based on the questions people had. You'll know you have the correct article when you see the honey dripper image.

There are three things that matter most when making things sticky:

  1. Can clients and prospects remember you?
  2. Do they remember you can satisfy some need?
  3. Do they like what they remember?
If you've got those three, you're good. Which of those three is most important depends on what you're offering and consumer psychology (gads...another column!).

Please contact NextStage for information regarding presentations and trainings on this and other topics.


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