NextStage is politically agnostic. We've been approached by both sides of the aisle to use our tools and the only times we refuse are when we're asked to "do it for free because this is a good cause" or when we feel the candidate or cause violates our principles.
Whether it's blogging or politics or political blogging, the goal is communication. More specifically, communication which creates desired action. The web is an incredible tool for getting a message across. So long as you're confident you're getting the correct message to the correct electorate...hey, wait a second, "so long as you're getting the right message to the right market"???
Seems to me there's some overlap in there somewhere...
I think politics has always been about marketing product correctly. Sometimes it's just more obvious than at others.
Links for this post:
- 2004 US Presidential Campaign Television Spots
- Complete 2004 Presidential Campaign Analysis
- Eric Mattson
- George Mason University Political Data Mining Project
- If your Principals are UnPrincipled...
- Politics Aren't Horseraces Any More
- Predicting Election Outcomes via NextStage's TargetTrackTM
- TargetTrack
- Using NextStage's TargetTrackTM in Political Campaigns
- What Would Our Founding Fathers Blog?
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