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Jan 3
Implications for Web 2.0 and Rich Media Developers
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I was reading Anne-Cécile Jeandrain's Why and How Do the Telepresence Dimensions Influence Persuasive Outcome? (one of several excellent pieces of research on how virtual environments affect users' buying processes) last night. It was, is and will be a fascinating read and I know I will visit it again many times over the coming months.

One reason I find it a worthwhile read is because it addresses a challenge NextStage successfully addressed -- understanding and measuring a site visitor's persuasionability and intentions without interrogation -- albeit from a totally different direction. This paper and NextStage's research have direct implications to Web 2.0, Web 1.x and Rich Media content developers.

Let me summarize:
  1. The more direct and immediate response a visitor has to some actions they take on the site, the more positive they will feel about their experience on the site (something I'll be addressing in an upcoming IMedia Column)
  2. The more interaction a visitor experiences with a virtual environment the more trust they will place in their ability to predict and create desired outcomes in that environment (any virtual reality game player would tell you this)
  3. The more a visitor experiences success in the virtual environment the greater their desire to return to the virtual environment (something I may be addressing in an upcoming IMedia Column)
  4. These first three, properly done, will greatly increase positive branding experiences
  5. A too rich media experience will likely cause debranding (yep, another upcoming IMedia Column)
I'll also be investigating each of these elements in upcoming posts.

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