The Science of Communicating & Marketing Your Business

By the time this post is out, my post on Quorum Sensing may seem like old hat, yet the two go together. I promised in the Quorum Sensing post that I just knew there was a mathematical tie between the two and yep, by golly, my notes on ecosystem development seem to be it. Even more so since my friend Brad Berens commented on the post and I promised to get back to him on it.

My unsurety comes an ecosystem perspective on the web in general and the blogosphere in particular. If the question is "Will web use in general and blogs interaction in particular increase indefinitely?" then I think the answer has to do with three major factors;

1. Access
2. The number of people willing to go online at any one point in time
3. The number of people who simply stop going online for some reason (and I don't think this is a real factor due to societilization factors, meaning people are now being trained to seek expertise on the web rather than from a book or some other information source)

The gift of the web is communication and the ability for groups and cultures to form and dissolve as needed, something I've written about as The Village. This translates in the above as the number of available resources for publication and the availability of inexpensive publishing forums. This is the "Gutenberg Press in your Pocket".

So long as available resources for receiving published material exist and so long as there's a competitive market -- both in writing resources (the trusting the author factor) and publishing the written material -- for the material communicated, the web, blogs, and who knows what will come after, will thrive.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• Blogging's Future:
  • Future of Blogging
  • The Future of Blogging
  • The future of blogging
  • The future of the Blog
  • The future of Weblogging
• Boston KM Forum
• Brad Beren's Mediavorous Blog
• IMedia Columns on Trust
• Information on Gutenberg:
  • Johannes Gutenberg
  • Johannes Gutenberg and the Printing Press
• Related material in this blog
  • Good Blogging Advice from Brad Berens
  • Posts on Imagination
    • Mr. Machine and Childhood Imagination
    • Quorum Sensing
    • The Long Tail, finale
  • Posts on The Village
    • True Power of the Internet, The Village, and Being Careful What You Wish For
    • Eric Mattson on Personal Online Marketing & Branding
    • More on The Village
    • Interesting Content from Kimberlee Morrison