« Thoughts on Building A Business - Government Grants, SBIRs, STTRs and Other Things You Won't Qualify For, Part 1 | Main | A Commercial Suggesting it's Good to be Part of a Machine »

Jan17
Ad Placement Involves Asking the Right Questions
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics I mentioned an excellent conversation I had while flying back from the IMedia Agency Summit in Arizona late last year. That conversation dealt with knowing where to place ads on a webpage. Right now there are four basic spots for ad placement. There are sixteen spots total based on what I've read and it pretty much boils down to a basic four. Based on other conversations NextStage is considering the basic four plus one; medium rectangle, rectangle, leaderboard and wide skyscraper are the basic four. We're adding skyscraper.

After about a month and a half of new research and adding that to our existing research, we've come up with a list of questions which, when answered, can be used to determine where an ad should be placed on a webpage.

What we're interested in right now is hearing from folks in the ad placement business. Specifically, how much knowledge of your target audience do you normally have when placing an ad? Do you know their ethnic background? What about if they're risktakers? Do you know their Myers-Briggs type?

Please contact NextStage if you'd like to take part in this research, and thanks.

Links for this post:

Please contact NextStage for information regarding presentations and trainings on this and other topics.

2 Comments/Trackbacks




» Gender-Specific Marketing Discoveries from BizMediaScience
Joseph Speaks! [Read More]

» 2 Strategies for the Future of Online TV on IMediaConnection from BizMediaScience
Article on the Future of TV at IMediaConnection [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Thoughts on Building A Business - Government Grants, SBIRs, STTRs and Other Things You Won't Qualify For, Part 1 | Main | A Commercial Suggesting it's Good to be Part of a Machine »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Business Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Management / Operations

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BizMediaScience is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb