The Science of Communicating & Marketing Your Business

We're answering reader questions in this arc. First "Is it good practice to autoload a sound file?" followed by "Is there a difference between autoloading music versus other kinds of sounds?" then "Do people respond favorably to '...those terrifying floating and talking heads that are supposed to pass for inventive advertising'?"

This post will address "Do people respond favorably to those video ads that start talking to you on page load. ("Nothing makes me flee a page faster.")

The image on the right is a NextStage "Tirekickers to Buyers" Breakdown. The specific activity being shown here is where visitors were in their decision making process regarding converting while on a site (this chart is an amalgam of some 30 sites in our system). As I wrote in Listening to and Seeing Searches, "Grazers are people who found your site by accident, although a search might have been involved. In traditional parlance, grazers are the people walking through the mall, looking in different windows but never going into any one store.
"Tirekickers are walking through the mall and going into all the sports stores, gathering information about golf clubs. They might not really want golf clubs, but they're looking at them anyway. ..."

Grazers, Tirekickers and other traditionally low-quality site visitors aren't in a rush and they aren't looking for anything in particular. Like someone walking through a mall and stopping to view a presentation at a kiosk, they're willing to spend some time listening to and watching an autoload video. (more to follow...)