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Dec12
True Power of the Internet, Social Awareness and Fundraising
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsI'm on several lists (as is everyone, I guess). A request came through from one list that fits into the True Power of the Internet theme I published a while ago. I'm going to start by saying I know nothing about this fellow or the organization he's with. His request is for help fundraising for Meserete Kristos College in Ethiopia. As I wrote above, I know nothing about this fellow or the cause. I've navigated his site a bit (don't expect knock out graphics or killer content, this is truly a homespun affair) and emailed him with some suggestions (there were spelling errors, minor things but things which would put people off more likely than not). The power of such a grass roots campaign was evidenced in the 2004 US Presidential elections, where Howard Dean demonstrated raising money was a matter of such social campaigns, and that is the point of this post.

 

People are looking for causes, for things to believe in, for connections beyond the casual "hi, how are you?" they experience more and more in life these days. One of the easiest ways to get people to interact with you in a positive manner is to simply say "Hello" and smile at them when you do, but how many people requesting your time, money, attention or help do so? What is true in interpersonal communication is true on the 'net; a nice, friendly hello draws people in. Anything else pushes them out.

What good causes have you found on the 'net, causes which are either at the grassroots stage or slightly further along? I'd be interested in learning about them, and thanks.


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